• Designing for the Future : Trends We Need to Consider Now

    Can you design a dress, car, or interior to future-proof it? The answer is yes, to an extent, and this is definitely something to consider when initiating a new project.  Let me tell you why. Any design blossoms from creativity. Hopefully that’s innovative in itself, but to be successful (and profitable) long term, the design […]

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    June 10, 2017 By Deena Danielle
  • 10 Ethical Festival Fashion Brands to shop without compromising “cool”

    Festival season has started. Ultra and Coachella have already happened in Florida and California, and there are many more festivals with amazing line-ups scheduled for this summer. I myself, love a weekend away to enjoy some of my favorite bands, dj’s, and good vibes, but it’s important to be a conscious festival goer. Festivals, and […]

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    May 3, 2017 By Deena Danielle
  • Adidas x Parley : From Sea to Shoe

    I am always so incredibly pleased to discover brands and designers taking initiative in creating more sustainable products and practices. Adidas partnered with Parley to create a sneaker that repurposes plastic materials. “PLASTIC IS A DESIGN FAILURE. WE CAN ONLY END THE PROBLEM WITH A NEW MATERIAL. IN THE MEANTIME WE SAVE MARINE WILDLIFE BY CLEANING […]

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    September 28, 2016 By Deena Danielle
  • Emma Watson’s Met Gala Dress

    If you haven’t seen it by now you should know about Emma Watson’s Met Gala dress. Not only is it beautiful, amazingly crafted but it is made from sustainable materials. It’s a multiple piece gown that has a bodice, pants, and trail that are made to be worn together and separately mixing and matching with […]

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    May 6, 2016 By Deena Danielle
  • 10 Ways To Exercise Eco Friendly Shopping

    Right now the fashion industry is one of the largest contributing factors to environmental deterioration but it doesn’t have to continue that way. Here are some ideas that we can use in creating a more environmentally friendly future: Give hand me downs or donate your unwanted clothing, shoes, and accessories or sell on Ebay. Great […]

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    February 5, 2016 By Deena Danielle
  • H & M – Close the Loop

    A step in the right direction… I’m happy to see H & M’s commercial about no rules in fashion other than recycling. In this video they show a multitude of different styles. They even feature Coco & Breezy who I sited in my last post about festival wear. Maybe the styles these individuals wear aren’t the outfits on […]

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    September 16, 2015 By Deena Danielle
  • Primark on the Racks

    In the spirit of Earth Day (today April 22nd) I would like to share some documentaries about the fashion industries production process (shown to me by a very knowledgable professor to whom I am forever thankful). These are parts of “Primark on the Racks” and “Bangladesh Slavery for H&M”. I shared the first part of […]

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    April 22, 2015 By Deena Danielle
  • Ethical Brands

    Study NY Awamaki Lab Studio Jux Studio Jux, winner of the Source award for sustainable fashion. I believe, as fashion enthusiasts, it is our responsibility to be aware of what affect the garments we purchase have on the environment. Taking the larger picture into consideration is extremely important. The clothing one buys is not only […]

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    December 10, 2013 By Deena Danielle